Project Role:

Creative Direction, Conceptual Designer, Master Planner

Tasked with reimagining an existing themed land, BaseMint provided unique area development, five distinct ride concepts, live entertainment design, food and beverage concepts and revenue driving games to bring the concept to life. Local artisans were engaged to co-create the art installations using found and recycled elements designed to provide functional seating and shade components. BaseMint performed as the lead creative consultant, developing the initial story treatment, concepts, master planning and schematic design.