NBA Arena City Experience

Story-driven renovation highlighting a vibrant, diverse community

NBA Arena City Experience

Story-driven renovation highlighting a vibrant, diverse community

Project Role:

Creative Director

A local twist to an international venue! Basemint Creative provided a story-driven renovation to the existing interior space highlighting the diverse community, festivals and landmarks as an immersive, photo-worthy backdrop where guests are encouraged to rest, gather and recharge during events and performances. At the heart of the space, an artistic representation of an iconic fountain provides an inspiring centerpiece, complete with programmable lighting effects, that will be seen by hundreds of thousands of fans.

We Are LOUD

Luminous, Objective, Unapologetic, Determined.