Designed to bring the magic of your favorite holiday movies to life! This new “dark ride” approach to a walk-through attraction Includes 15 immersive scenes from Elf, Polar Express, Christmas Vacation, Christmas Story and Year Without A Santa Claus. Guests also activate unique interactive surprises in each scene. This event opened in four cities. Scope included master planning, concept design, schematic design, set design, prop procurement, interactive content development, installation, art direction as well as operational training and I.P. (Warner Bros.) workshops.